Local Business: The Northeast Kingdom

I have decided to work with a local restaurant located a couple of blocks from my apartment in Bushwick called the Northeast Kingdom. It is owned by a husband and wife team, Paris Smeraldo and Meg Lipke, who hail from the beautiful hills of Vermont, and has managed to draw in quite a crowd to the Jefferson stop off the L train during dinner and weekend brunches.
The menu is American fare with suprising, yet very pleasing twists, as well as attention to seasonal availability of ingredients. The upstairs has a cozy wooden bar, friendly bartenders and about 26 seats while the downstairs is open and lounge-y, making it perfect for Tuesday Night Twin Peaks screenings and the weekly Thursday night Joy Division/ infused DJ set.
There is an existing website as well as a myspace page, but due to its somewhat plain aesthetic, I believe the Northeast Kingdom could benefit from a different approach to their website that would appeal more to their extremely creative and lively patrons.

Here is the map!

And here are some images of the restaurant itself:




And some images that I sourced as inspiration:
glowing lights foliage

vintage vespa


If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.


No comments yet.

Leave a comment