Syllabus

Course Description:

The use of social media sites such as Twitter, Facebook, YouTube, Delicious, RSS, Foursquare and others can advance careers, business and globally publicize projects and events.  Using case studies and research methods students develop strategic plans for effective communications in the current global media environment.  This course enables students to participate fully in online culture and and use emerging technologies to unleash the power of Social Media.

As the traditional disciplines “Marketing” and “Public Relations / Publicity” bleed into each other and fall apart we’re seeing the rise of a new job title: “Social Media Coordinator” and new specialty agencies that handle social media and content strategy. Every person and every business can (technologically) now be their own newspaper, magazine, TV show, radio show… but we all know that we can’t do all of those things WELL, and the interwebs are strewn with the carcasses of deserted blogs, abandoned twitter streams and (worse) on-going “content” that keeps getting created without any real plan and amounts to little more than torrent of mindless nonsense that no one will ever read much less “plus one”, bookmark, dig, like, tweet or re-tweet. This means you have to pick your battles and you have to think carefully about how to engage in these media. Doing it badly is often worse than doing nothing.

Traditional media outlets mean less and less and what’s recommended by our friends and to a lesser extent by our “friends” means more and more.

This class will attempt to orient you in this world so you can use these new technologies to communicate effectively. We’ll spend 1/3 of our time in demonstrations of specific techniques, 1/3 of our time talking about principals and strategy and 1/3 of the time in hands on practice using these techniques and strategies to achieve your personal or business communication goals.

By the time you finish you should be prepared to handle social media for your own small business or to start to work as a social media coordinator.

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