Week 2

  • Strategic / Conceptual Lecture:
    • Transparancy = Credibility
      • “An organizations credibility will be proportional to the degree to which it can become transparent to the individual within it, and the procedures and processes that it uses to conduct its business.” – Jay Van Buren
      • The Example of Scobalizer
    • Value Proposition
      What are you offering your viewers / users ? Insight? The Latest News ? Curation ? Analysis ? Beauty ? Humor ? A sense of belonging? The sense that someone cares? A place to shine ? What is a website you visit at least once a week? What do you get out of it? What keeps you coming back ?

      • Example of Brooklyn is Watching and why it worked :  Exposure for SL Artists // Novelty and Nerd Fetish Contact High for Hipsters
      • Example of Oprah Transformation of Messy sociopolitical problems into interpersonal / intrapersonal problems that then get solved
    • which platforms are best for what? Lets look at this chart and talk about it a little
    • What kind of content should you create?
      Download this book right now (you don’t really HAVE to but it really is that good). What isn’t getting covered ? What do you ACTUALLY  care about? (cause people can tell when you don’t)
    • Explanation of ecosystems – not one but many blogospheres
      • The importance of Blogrolls, why they are your friend – lets use them to find some good social media blogs real quick.
      • Agregators
      • Commentators
      • Originators
      • Link Farms (avoid like the plague… beep)
      • Cross-over points (between blogospheres) ?
    • Activating the “Game Layer”
      • Definition of Game (notice that was a deep link to part of a page)
      • Flash Mobs and Happenings
      • Foursquare
      • Web fads almost always have a game-like component — ALL your base are belong to us Still funny after all these years (I’m so getting this for my wife)


  • Technical Demonstration: Linked in and Twitter – Tweet Deck and Advanced Twitter use
    • Linkedin Group for this class
    • Linkedin Activities:
    • Twitter Activities:
      • ReTweet (RT)
      • Reply
      • @username
      • Direct Message (DM)
      • Hashtags
      • Lists
      • Favorites
  • In-Class Exercise: Conversation via Twitter lets first get all of you on a list for me and then lets create a social media list together ?
  • Homework Assigned: identify your audience, define your brand, define your ecosystem.
    • Audience Analysis: Who are your important audience(s)? What kind of people are they? What do they care about passionately? What music do they like? What kind of books do they read?
    • Branding Statement: Define as well as you can what your brand is- speak in terms of values -
    • Ecosystem Break Down: what are the outlets that matter in your ecosystem- not just blogs but twitterers, facebook groups, linkedin groups, other websites and publications- which role do they each play? aggregator ? Commentator ? Etc.
    • Read up on some of the social media blogs too and Find one social media blog that you honestly recommend  for our class Blogroll

One thought on “Week 2

Leave a Reply